South by Southwest 2025 just wrapped, and this year wasn’t just about what’s next in tech—it was about how much of it we’re actually okay with. AI chatbots are getting really personal. Deepfake fraud is up 2137%. Social media is broken (again). And even the people building the future are freaking out.

Social media can both connect us and also push us apart. In this live recording of The Cave Project podcast, hosts Jenny and Greg Swan discuss the social media dilemma, its impact on our daily lives, and how we can reclaim our digital spaces with a human-centric approach. Special thanks to Social Media Breakfast for hosting and Skelly Video Productions for capturing audio and photos.

Social media marketers can be a paradox. Evangelizing the marketing power of social media during the day and then decrying its negative effects at night. Or even further, restricting their own kids from social media when it’s paying the bills at home. Join Jenny and Greg Swan for a conversation about the social dilemma, how Greg changed his mind about social for kids after having kids, and the need for social media marketers to “walk the talk” when it comes to changing the future of social for the better