South by Southwest 2025 just wrapped, and this year wasn’t just about what’s next in tech—it was about how much of it we’re actually okay with. AI chatbots are getting really personal. Deepfake fraud is up 2137%. Social media is broken (again). And even the people building the future are freaking out.

Social media can both connect us and also push us apart. In this live recording of The Cave Project podcast, hosts Jenny and Greg Swan discuss the social media dilemma, its impact on our daily lives, and how we can reclaim our digital spaces with a human-centric approach. Special thanks to Social Media Breakfast for hosting and Skelly Video Productions for capturing audio and photos.