AI is about to enter the toy box

Written By Greg Swan

What happens when Barbie gets a large-language-model brain? Jenny and Greg Swan crack open Mattel’s new deal with OpenAI and take you on a 50-year joyride through “smart” toys… from the Speak & Spell to Teddy Ruxpin to the Furby that the NSA literally banned. Then they unbox Gabo, a $99 GPT-powered plushie, and see if its kid-safe guardrails can survive three teenagers and Greg’s hacker heart. Spoiler: dying batteries used to be the creepy part: now it’s data, subscriptions, and whether your toddler’s teddy is secretly on 5G.

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Greg Swan
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